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Importance of Online Reputation Management & 8 Tips To Improve It

Posted by Norma Stratton on

The Importance of Online Reputation Management (And 8 Tips To Improve It)

Online reputation can make or break your chances of landing and retaining clients. That’s why managing this aspect in your business is critical. Your store, whether brick-and-mortar or online, looks great. And your product or service may have struck a chord with the target audience. So, you might think there’s not much more you can do to optimize your business. But you’re forgetting a crucial aspect – online reputation management. This is essential for many reasons. Primarily, most customers investigate your business’s online presence to decide whether they want to purchase your offerings. They check your reviews and social media...

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How To Choose Your VPN To Boost Protection Against Cyberattacks

Posted by Norma Stratton on

How To Choose Your VPN To Boost Protection Against Cyberattacks

Public networks expose your business to security threats. Switching to a VPN can greatly help in reducing those threats. Many companies rely on public networks for communication and data sharing. It allows them to cut costs and allocate their funds elsewhere. However, it also raises several security issues. For starters, the network provider might be monitoring the activity, which gives them access to customer details, emails, and critical files. As a result, sensitive information can end up in the wrong hands, compromising the organization’s reputation. Another potential consequence is losing access to bank accounts, credit cards, and invaluable resources. These...

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